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Cultivating Purposeful Connections – Creating Joy and Opportunity

We believe that positive, meaningful relationships can bring positive results, that’s why our mission “Making a difference by cultivating purposeful connections-bringing joy and opportunity” applies to those we serve in many capacities including our residents, families, employees, vendors and others.

We have built long-standing relationships in the senior living industry and will continue to grow that network of professionals. We value and nurture these relationships as well as those with our residents and community teams by being present, listening, and following the core values Insight was founded on.

In order to meet our mission, we are committed to following the values our team created:


  • Wisdom: We have an experienced team that brings wisdom to our work and we continually seek more knowledge allowing good judgment for today, tomorrow and into the future.
  • Excellence: We have a standard of excellence in everything that we do. Our approach to things that look good now is: how can we do better?
  • Purpose: We are intentional in our engagement with others and inspire those we work with, including our residents, to have purposeful activities. Our approach to empower and inspire reflects the passion we have in making a difference in the lives of others.
  • Innovation: We evolve and adapt to meet the continual changing desires of seniors, employees, students investors and others. We are creative with exploring new ideas in everything that we do while listening to those we serve.
  • Integrity: We do business honestly and appreciate transparency in our relationships. We believe in doing the “right thing”.
  • Grace: We honor all people with dignity and respect, having empathy in appropriate situations, giving the benefit of the doubt and forgiving mistakes made.
  • Gratitude: We are thankful and believe that recognizing and appreciating ourselves and others brings joy.
  • Synergy: We believe a team working together brings the best results. We believe our team becomes bigger when we work collaboratively with our partners.


LisaAnn’s 30-year career in the assisted living industry began after she discovered a passion as a young teen volunteering at Turner Retirement Home and living with a grandmother with dementia.

Since that time, she has been involved with independent, assisted living and memory care communities in a variety of roles. As vice president for a management company, she spent 14 years overseeing skilled, retirement and assisted and memory care properties in four states, as well as launching a home care company that expanded to three locations. Other roles included serving as a divisional manager, supervising 30 properties and overseeing policies and procedure development and training nationally; as chief operating officer and then a consultant for premier senior living owner/operators; and most recently as CEO for a management company operating in 10 states.

LisaAnn has spent her career bringing talented teams together for the purpose of making a difference and bringing joy to residents as she fulfills James 1: 27 [to look after orphans and widows in their distress], while simultaneously responding to the financial needs of investors.

As a Pacific Northwest resident, LisaAnn enjoys numerous activities with her husband, two sons and dog, including kayaking, paddle boarding, biking, hiking—virtually anything outdoors, weather permitting.

VAN LY, Vice President of Marketing and Sales 

Over 15 years ago, Van began pursuing her passion for serving seniors and has never looked back.  Initially, she began her career in Austin’s Silicon Hills in technology marketing and innovation for the construction industry, where she soon realized that her true strength was forming and growing relationships.

Though she never had the opportunity to know her grandparents, Van remembered her first job as a waitress in an independent living and how much she enjoyed interacting with the Residents on a regular basis.  She wanted to feel that “joy” again. So, she moved away from the technology sector and started as a Director of Community Relations at an assisted living and memory care. From there, she has moved into several leadership positions within the senior housing and multi-family industry, thus allowing her to grow occupancy at multiple census-challenged communities, as well as assist with opening 15+ active adult, independent, assisted living, and memory care communities.

Specializing in strategic sales and marketing process improvements, community/property development, occupancy/revenue growth, and training, Van supports multi-site marketing efforts and provides creative support through in-house staff and talented contractors to meet the needs and goals of each community.

Her talents have proven to be advantageous in the management of senior housing projects such as new construction developments, acquisitions, hotel conversions, and management changes.

When not spending time with her family, Van has been active with several charitable organizations, such as the Alzheimer’s Association, Special Olympics, and Make-A-Wish.

EMILY RIDDLE, Director of Accounting

Emily’s passion for bringing joy and opportunity to seniors came from working clinically as an LPN in long term and memory care. Her interest in business eventually led her to accounting, as her love for seniors led her back to the Senior Living industry in a differing capacity.

Since graduating with Highest Distinction from Indiana University in 2016, she has specialized in the healthcare accounting field, most recently in the orthopedics specialty. Her public and industry accounting, coupled with her clinical expertise, will allow Emily to create forward-looking financial statements and budgets for the company as a whole and individual projects alike.

KARILEE BAIRD, Director of Operations

With a love for and desire to make a difference in the lives of seniors, Karilee Baird knew from an early age that she wanted to work in Senior Living. Karilee began her career working as a Certified Nursing Assistant and quickly promoted up, working in various roles from Activity Director to Sales & Marketing Director, before being asked to serve as an Administrator, at the young age of twenty-three. Through the years Karilee has continued to grow her career while gaining invaluable experience in the role of Regional Director of Operations and Director of Innovation and Education. Karilee has a love for learning and spends time reading daily, which she credits for her servant leadership style and ability to bring out the best in the people she works with. Karilee’s mantra is “Do the right thing and the right thing will happen”. Something that she has proven to be true time after time.

In her spare time, Karilee enjoys hanging out with and going on adventures with her family, working on all kinds of crafts, and discovering new hobbies.

RHONDA GOMES, Administrative Support/Office Manager

Rhonda’s lifelong passion has been to help other people in a variety of capacities. Seeing the impact that one person can make, no matter how little it may be, is the driving force in all aspects of her life.

This passion has also rolled over into her career which has mainly spanned administrative support and managerial roles in both large corporations and smaller entrepreneurial environments. Roles in Engineering Documentation Administration, Change Management, Project Management, Team Leader and People Management all encompassed the underlying goal of assisting others to hopefully make their jobs and day-to-day lives just a little bit easier and better.

Leading volunteer teams to build Habitat for Humanity homes for families in need around the world continues to re-affirm for her how important it is that everyone has decent, affordable housing but especially seniors, children and the most vulnerable. These experiences have shown the value of providing much needed support to the seniors in our society and giving them the opportunity to live the latter part of their lives in a safe, enjoyable and dignified environment.

Rhonda’s favorite things to do when time allows is being outdoors in warm, sunny weather either hiking, paddleboarding, tinkering in the yard or sitting by the fire and playing games with family, friends and her fur-babies by her side. If she could save every dog in the world, she would.

LIDIYA SMITYUKH, Director of Human Resources

At an early age, Lidiya developed a passion for making a difference. She knew that she needed to have a purpose in life. She enrolled at Portland State University and obtained a degree in Human Resources. She used her education to help her family and friends with interviews and job search assistance. Her career in Human Resources began when she was offered an HR internship at a food manufacturing company while attending college. Upon graduation, she was promoted to an HR Coordinator position. Lidiya later moved to the non-profit sector where she has worked since 2010.

She’s thankful for the opportunity to have known her grandparents who immigrated to the United States in the late 1990s. The closeness of their relationship provided Lidiya with guidance, wisdom, and insight. Her grandparents were a great source of advice for Lidiya. She later learned that a lot of things can be learned through life experience. It was the positive influence of her grandparents that taught Lidiya to be more attentive to others, have compassion, love, and a servant’s heart.

On the weekends, you can find Lidiya enjoying time with her husband and three boys ages 12, 9, and 7.

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